“Be That Woman.” Some people say that like it’s a bad thing. As Cokie Roberts pointed out at last month’s Leadership Luncheon, when people used to say “that woman,” it had a negative connotation to it. Washington Area Women’s Foundation is going to change that, though. At the luncheon, we launched a new campaign that we’re turning into a movement called “Be That Woman.”
So what does “Be That Woman” mean? Well, it’s all about the mission that The Women’s Foundation has always had. It’s about supporting women and their families by offering them opportunities to learn new skills to get better jobs, save money, buy a home, find affordable childcare, or get out of dangerous living situations. It’s about how helping these women not only improves the lives of their families, but improves our society as a whole. It’s about being inspired and inspiring others to help. It’s about the woman who got assistance being so empowered herself, she can go out and change someone else’s life.
You know, there are some ideas that aren’t best described by words, which is why a new video and website are the best ways we could come up with to illustrate what it means to “Be That Woman.”
Take a look at the video:
On the website you’ll find different ways to share the video – which is exactly what we want you to do. While the “Be That Woman” video was created to illustrate what happens here at The Women’s Foundation, it’s reflective of what happens every day in various ways across our society. Each of us has someone in our lives who has been That Woman, and all of us have been That Woman to someone else. It’s something we can all relate to, which is why we can send it out to friends, family, and colleagues around the world. Think of it as an encouragement and a thank you. Please take a look at the website www.BeThatWoman.org. Email the link, paste the embed code on your blog or website, or tell a friend to go to the website. We want everyone to know what we’re doing at The Women’s Foundation. We want to start a movement.
In our opinion, if more people were “that woman,” society would be a lot better off.
*For more details on how the “Be That Woman” video was made, please check out this blog post from RP3 Agency, the firm behind the video.
