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A New Look for The Women’s Foundation

By Nicky Goren on March 27th, 2012

WAWF-RGB-LOGO-W-TAG-(for-web-use)

We all know that rare, wonderful feeling when you do or try something new and it feels totally familiar and right, like coming home. That’s how we feel about The Women’s Foundation’s new logo and tagline. With a simple image and nine words, the logo/tagline combination communicates volumes about our vision for economic security and prosperity for vulnerable women and girls in the Washington area. And it’s also a clarion call to the community that says, “Join us. Get involved. Be part of something life-changing.”

Over the coming weeks you will begin to see the new look emerge in our online and print communications.  I wanted to share this exciting news with you first.

This fresh new look and feel would not have been possible without the exceptional and tireless pro-bono expertise of Beth Johnson and her team at RP3 Agency, who with collaboration from the creative team at Discovery Communications, created our new brand to align with our new strategic focus and vision for our region.  We thank them from the bottom of our hearts.


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